Optimizing cross-functional customer experience is what the savviest billion-dollar tech companies and brands do to achieve and maintain sustainable hypergrowth.
Companies that need to quickly train their team on best practices for growth should call Instratify.
How Enjoy Discovers Game-Changing Product Insights With Their User Research Process [VIDEO]
Welcome to the first episode of Teaching Thursdays, a new video series from Instratify where we collaborate with some of the top minds in user research to teach you step-by-step how to: Do, analyze, or store user research and insights; OR Use customer research to hit a growth, marketing, revenue, or product goal Today I’m […]
Survey Teardown: LinkedIn
Our surveys are crying for help. They are generating unreliable data (often without companies knowing) and are miserable to take. Most likely (and sadly) you’ve been the recipient of some unwieldy surveys yourself… So you get that the survey experience is often undesirable. via GIPHY What we may not think about as much is why […]
How IBM Analytics’ Nancy Hensley Grew Revenue By 200% by Doubling Down on User Experience [Podcast]
In this week’s episode, I’m chatting with Nancy Hensley, Chief Digital Officer over at IBM Analytics. We talked about how she and her team have used customer feedback to improve user experience and grow their revenue by an incredible 200%. We chatted about simplicity, the importance of having not just a great product but a great […]
What?! Don’t Have A Chief Customer Officer (Advocate) Yet…
Imagine this. You’re fighting a parking ticket, waiting for your turn in court. You witness a divorce proceeding (never mind for a moment that you’d never actually witness family court fighting a parking ticket). The parents are in a deadly battle… almost as deadly as the battle of Westeros. Fighting… about who gets custody, who gets […]
Just a Few of the Dozens of Companies Helped...
