Optimizing cross-functional customer experience is what the savviest billion-dollar tech companies and brands do to achieve and maintain sustainable hypergrowth.
Companies that need to quickly train their team on best practices for growth should call Instratify.
Make Your Company ‘Obviously Awesome’ With Global Positioning Expert April Dunford
In this week’s episode of Starving for Insight, I’m sitting down with April Dunford, CEO of Ambient Strategy and best-selling author of Obviously Awesome: How To Nail Product Positioning, So Customers Get It, Buy It, Love It. April is a globally recognized expert in positioning and market strategy and has brought 16 products to market […]
The Complete Guide to User Research Software & Tools
Are you overwhelmed trying to collect, analyze, and share customer data and feedback to inform your strategy, and trying to find user research software to support your efforts? If so, you are not alone — it is a daunting task. A task that becomes increasingly tricky the more data you have. Most companies — even […]
How Adobe Cultivates Customer Empathy To Build Better Products With Thibault Imbert [Podcast]
In this week’s episode of Starving for Insight, I’m joined by Thibault Imbert, Director of Growth for Adobe’s Creative Cloud division. We sat down to chat about customer empathy: what it is and how organizations can use it to build better products. We also discussed how important it is to talk to your customers face-to-face, and […]
The Beginner’s Guide to Actionable UX Research for Non-Researchers
UX research (aka design research, customer research or user research) has become a defining characteristic of highly successful and profitable startups and companies. From brands like Nike and Adidas, to direct-to-consumer upstarts like Glossier and Warby Parker, to fintech powerhouse Transferwise, to the FAANG (Facebook, Amazon, Apple, Netflix, Google) powerhouses — the smartest companies on […]
Just a Few of the Dozens of Companies Helped...
