We are 
We create 

We're the user research agency for the most innovative software and e-commerce companies.

As a go-to user research agency, we help you create sticky products and features, increase word-of-mouth, and deliver world-class customer experiences to boost sustainable hypergrowth growth.
QUANTITATIVE DATA IS ONLY 50% OF BEING DATA-DRIVEN

Hit more KPIs

Analytics are only 50% of the data-driven equation — they give you the "what". But you need the "why" and the "what's next" for superior performance and sustainable growth. 
STOP STARVING FOR INSIGHT

Get the why and the what's next

User research answers the "why" and the "what's next", but only after it's  transformed into insight. Then operationalized across functions. And turned into concrete actions across marketing, product, sales, and customer success. 
There is only one boss. The customer. And he can fire everybody in the company from the CEO on down, simply by spending his money somewhere else.
– Sam Walton
Founder, Walmart
GREATNESS IS PULLED, NOT PUSHED

Pull the truth with Instratify

Do you really know what your users think of you? Why they buy? What value they actually get? Whether they want what's on your product roadmap? Why they tell their friends about you? Why they don't? Why they stick around? Why they churn?
THE CUSTOMER DRIVEN ECONOMY IS HERE

Outperform your competitors

Acquisition-based growth is dead. Product-based advantages are dying. You need a lasting sustainable advantage, and understanding your customers better than your competitors is that enduring advantage. 

Transforming user research into customer, employee & shareholder value.

Who we are.
We're a top user research agency and customer-driven growth consultancy. We help top software and e-commerce companies turn user insights into user & shareholder value.
What we do.
We help you get inside your buyers' heads with user research using our Customer Engineering™ method turning insights into actions that improve your KPIs. 
How we do it.
We do user research, not market research. Your customers are real people, not a target market. Tide-shifting insights come from 1-on-1 user conversations.

Great work comes from great partners

The Blog

5 Startup Growth Trends That Will Shape 2016

Startup growth predications are always a fun topic… And since it seems I can’t escape a “Best of 2015” or “Trends for 2016” post, so I guess if I can’t beat them, I might as well join them… even if I am a little late to the party. Here are five predications for startup growth and […]

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