Optimizing cross-functional customer experience is what the savviest billion-dollar tech companies and brands do to achieve and maintain sustainable hypergrowth.
Companies that need to quickly train their team on best practices for growth should call Instratify.
Explaining The Real Growth-Hacking. Yes That’s Really The Title.
You might associate “growth” with “growth-hacking”. But you’d be wrong, well at least partially. Growth hacking isn’t about PR or some great viral loop or ‘insert _______ tactic here’. It’s a discipline, a practice, a process. Real Growth Hacking = Growth Hacking Process. Any way you slice or dice it, your objective as […]
How Startups Can Drive Growth With A Single Sentence
Startup growth can be built on one sentence – the startup value proposition. It is why the customer chooses you over every other option, and is the single most … Your value proposition or expectation statement is the single most important string of words your startup will ever write… period. And it can impact startup growth rate no matter where in […]
How To Raise A Seed Round Without Pitching [Framework]
The end of the pitch… the rise of the project. I recently heard a compelling alternative to standard pitching for startups raising their seed rounds. It intrigued me, so I contacted the speaker, Ottawa startup lawyer James Smith, and created this step-by-step framework based on his philosophy. The basic premise is that startups focus fundraising […]
Customer Segmentation: Lessons Learned from The Martian
Regardless of whether they’re a Fortune 500 brand or a startup, there is one similar, yet dangerous, tendency I’ve noticed: trying to be something to everyone all at the same time. While this is always a costly mistake, it’s particularly dangerous for early-stage startups. Businesses have to be ruthless in segmenting their target market. This is […]
Just a Few of the Dozens of Companies Helped...
