We are 
We create 

We're the user research agency for the most innovative software and e-commerce companies.

As a go-to user research agency, we help you create sticky products and features, increase word-of-mouth, and deliver world-class customer experiences to boost sustainable hypergrowth growth.

Hit more KPIs

Analytics are only 50% of the data-driven equation — they give you the "what". But you need the "why" and the "what's next" for superior performance and sustainable growth. 

Get the why and the what's next

User research answers the "why" and the "what's next", but only after it's  transformed into insight. Then operationalized across functions. And turned into concrete actions across marketing, product, sales, and customer success. 
There is only one boss. The customer. And he can fire everybody in the company from the CEO on down, simply by spending his money somewhere else.
– Sam Walton
Founder, Walmart

Pull the truth with Instratify

Do you really know what your users think of you? Why they buy? What value they actually get? Whether they want what's on your product roadmap? Why they tell their friends about you? Why they don't? Why they stick around? Why they churn?

Outperform your competitors

Acquisition-based growth is dead. Product-based advantages are dying. You need a lasting sustainable advantage, and understanding your customers better than your competitors is that enduring advantage. 

Transforming user research into customer, employee & shareholder value.

Who we are.
We're a top user research agency and customer-driven growth consultancy. We help top software and e-commerce companies turn user insights into user & shareholder value.
What we do.
We help you get inside your buyers' heads with user research using our Customer Engineering™ method turning insights into actions that improve your KPIs. 
How we do it.
We do user research, not market research. Your customers are real people, not a target market. Tide-shifting insights come from 1-on-1 user conversations.

Great work comes from great partners

The Blog

Survey Teardown: LinkedIn

New Blog Series: Survey Teardowns Our surveys are crying for help.  They are generating unreliable data (often without companies knowing) and are miserable to take. Most likely (and sadly) you’ve been the recipient of some unwieldy surveys yourself… So you get that the survey experience is often undesirable. via GIPHY What we may not think […]
user experience

How IBM Uses Customer Feedback To Optimize User Experience & Hack Growth [Podcast]

Starving for Insight — Eps 01 In this week’s episode, I’m chatting with Nancy Hensley, Chief Digital Officer over at IBM Analytics. We talked about how she and her team have used customer feedback to improve user experience and grow their revenue by an incredible 200%. We chatted about simplicity, the importance of having not just […]

Let's do awesome things with user research, together.

Tell us about your story.