We are 
We create 
We're customer insights specialists. And we help leading software and e-Commerce companies create sticky products and features, increase word-of-mouth, and deliver world-class customer experiences to boost sustainable growth, valuation metrics, and investor attractiveness. 
QUANTITATIVE DATA IS ONLY 50% OF BEING DATA-DRIVEN

Hit more KPIs

Analytics are only 50% of the data-driven equation — they give you the "what". But you need the "why" and the "what's next" for superior performance and sustainable growth.
STOP STARVING FOR INSIGHT

Get the why and the what's next

Qualitative customer research answers the "why" and the "what's next", but only after it's  transformed into insight. Then operationalized across functions. And turned into concrete actions across marketing, product, sales, and customer success. 
There is only one boss. The customer. And he can fire everybody in the company from the CEO on down, simply by spending his money somewhere else.
– Sam Walton
Founder, Walmart
GREATNESS IS PULLED, NOT PUSHED

Pull the truth with Instratify

Do you really know what your customers think of you? Why they buy? What value they actually get? Whether they want what's on your product roadmap? Why they tell their friends about you? Why they don't? Why they stick around? Why they churn?
THE CUSTOMER DRIVEN ECONOMY IS HERE

Outperform your competitors

Acquisition-based growth is dead. Product-based advantages are dying. You need a lasting sustainable advantage, and understanding your customers better than your competitors is that enduring advantage. 

Transforming customer insights into customer, employee & investor value.

Who we are.
We're a growth-focused customer development + voice-of-customer consultancy. We help top software companies turn customer insights into customer and investor value.
What we do.
We help you get inside your buyers' heads with customer research using our Customer Engineering™ method and turn qualitative data into actions that improve your KPIs. 
How we do it.
We do customer research, not market research. Your customers are real people, not a target market. Tide-shifting insights come from 1-on-1 customer conversations.

Great work comes from great partners

The Blog

5 Startup Growth Trends That Will Shape 2016

Startup growth predications are always a fun topic… And since it seems I can’t escape a “Best of 2015” or “Trends for 2016” post, so I guess if I can’t beat them, I might as well join them… even if I am a little late to the party. Here are five predications for startup growth and […]

Let's do awesome things with customer insights, together.

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