We're customer insights specialists. And we help leading software and e-Commerce companies create sticky products and features, increase word-of-mouth, and deliver world-class customer experiences to boost sustainable growth, valuation metrics, and investor attractiveness.
Companies that need to quickly train their team on best practices for growth should call Instratify.
– April Dunford,
CEO @ Sprintly
CEO @ Sprintly
Instratify teamed qualitative customer insight and quantitative data to help us identify key trends and patterns to inform our product roadmap, marketing, and business model.
– Katelyn Bourgoin,
CEO @ Vendeve
CEO @ Vendeve
QUANTITATIVE DATA IS ONLY 50% OF BEING DATA-DRIVEN
Hit more KPIs
Analytics are only 50% of the data-driven equation — they give you the "what". But you need the "why" and the "what's next" for superior performance and sustainable growth.
STOP STARVING FOR INSIGHT
Get the why and the what's next
Qualitative customer research answers the "why" and the "what's next", but only after it's transformed into insight. Then operationalized across functions. And turned into concrete actions across marketing, product, sales, and customer success.
There is only one boss. The customer. And he can fire everybody in the company from the CEO on down, simply by spending his money somewhere else.– Sam Walton
GREATNESS IS PULLED, NOT PUSHED
Pull the truth with Instratify
Do you really know what your customers think of you? Why they buy? What value they actually get? Whether they want what's on your product roadmap? Why they tell their friends about you? Why they don't? Why they stick around? Why they churn?
THE CUSTOMER DRIVEN ECONOMY IS HERE
Outperform your competitors
Acquisition-based growth is dead. Product-based advantages are dying. You need a lasting sustainable advantage, and understanding your customers better than your competitors is that enduring advantage.
Transforming customer insights into customer, employee & investor value.
Who we are.
We're a growth-focused customer development + voice-of-customer consultancy. We help top software companies turn customer insights into customer and investor value.
What we do.
We help you get inside your buyers' heads with customer research using our Customer Engineering™ method and turn qualitative data into actions that improve your KPIs.
How we do it.
We do customer research, not market research. Your customers are real people, not a target market. Tide-shifting insights come from 1-on-1 customer conversations.
Great work comes from great partners
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Spoiler Alert: This post contains spoilers for HBO’s Silicon Valley, S3, E9, “Daily Active Users”. The 7 moments I, a startup growth strategist, threw popcorn at Silicon Valley on Sunday night… the TV show that is. Sunday is probably my favourite night of the week. I put down work. I do stuff that otherwise gets neglected. And […]