We are 
We create 
We're the customer insights specialists for the most innovative software and e-commerce companies.

We help you create sticky products and features, increase word-of-mouth, and deliver world-class customer experiences to boost sustainable growth, valuation metrics, and investor attractiveness. 

Hit more KPIs

Analytics are only 50% of the data-driven equation — they give you the "what". But you need the "why" and the "what's next" for superior performance and sustainable growth.

Get the why and the what's next

Qualitative customer research answers the "why" and the "what's next", but only after it's  transformed into insight. Then operationalized across functions. And turned into concrete actions across marketing, product, sales, and customer success. 
There is only one boss. The customer. And he can fire everybody in the company from the CEO on down, simply by spending his money somewhere else.
– Sam Walton
Founder, Walmart

Pull the truth with Instratify

Do you really know what your customers think of you? Why they buy? What value they actually get? Whether they want what's on your product roadmap? Why they tell their friends about you? Why they don't? Why they stick around? Why they churn?

Outperform your competitors

Acquisition-based growth is dead. Product-based advantages are dying. You need a lasting sustainable advantage, and understanding your customers better than your competitors is that enduring advantage. 

Transforming customer insights into customer, employee & investor value.

Who we are.
We're a growth-focused customer development + voice-of-customer consultancy. We help top software companies turn customer insights into customer and investor value.
What we do.
We help you get inside your buyers' heads with customer research using our Customer Engineering™ method and turn qualitative data into actions that improve your KPIs. 
How we do it.
We do customer research, not market research. Your customers are real people, not a target market. Tide-shifting insights come from 1-on-1 customer conversations.

Great work comes from great partners

The Blog

Chief Customer Officer

What?! Don’t Have A Chief Customer Officer (Advocate) Yet…

Imagine this. You’re fighting a parking ticket, waiting for your turn in court. You witness a divorce proceeding (never mind for a moment that you’d never actually witness family court fighting a parking ticket). The parents are in a deadly battle… almost as deadly as the battle of Westeros. Fighting… about who gets custody, who gets […]

Explaining The Real Growth-Hacking. Yes That’s Really The Title.

You might associate “growth” with “growth-hacking”. But you’d be wrong, well at least partially. Growth hacking isn’t about PR or some great viral loop or ‘insert _______ tactic here’. It’s a discipline, a practice, a process.   Real Growth Hacking = Growth Hacking Process.   Any way you slice or dice it, your objective as […]

Let's do awesome things with customer insights, together.

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