Customer-Driven Business Growth
For startups, speed is critical. Startups that need to jumpstart their user acquisition efforts as well as quickly train their team on best practices for growth should call Ashley. She helped me power through a set of time-critical marketing tactics and was an excellent resource for us at Sprintly.
April Dunford, Sprintly
The 7 moments I, a startup growth strategist, threw popcorn at Silicon Valley on Sunday night… the TV show that is. Spoiler Alert: This post contains spoilers for HBO’s Silicon Valley, S3, E9, “Daily Active Users”. Sunday is probably my favourite night of the week. I put down work. I do stuff that otherwise gets […]
From the Slack effect to Atlassian’s successful B2C-like acquisition process, 2016 will bring more change to startup growth & marketing than the last two years combined. It seems I can’t escape a “Best of 2015” or “Trends for 2016” post, so I guess if I can’t beat them, I might as well join them… even […]
Whether you’re seeking funding or looking for customers, founder thought leadership is an untapped tactic for growing your startup. Here’s how to get started painlessly. Marketing yourself as an authority (or better yet, an influencer) using thought leadership helps grow your startup — whether that’s getting funding, customers, press coverage, talent, or strategic partnerships. Investors, […]
Regardless of whether they’re a Fortune 500 brand or a startup, there is one similar, yet dangerous, tendency I’ve noticed: trying to be something to everyone all at the same time. While this is always a costly mistake, it’s particularly dangerous for early-stage startups. Businesses have to be ruthless in segmenting their target market. This […]
